Paper Details

TRB 90th Annual Meeting (January 23-27, 2011)

Event Number:	759
Event Title:	Travelers' Attitudes and Perceptions
Event Date:	Jan 27 2011 8:00AM- 9:45AM
Event Location:	Hilton, Georgetown West
Event Description:
Event Agenda:

Traffic Congestion-Related Attitudes and Segments of Travelers in Shanghai, China (11-1117)

It is more and more important to understand and improve travelers¡¯ feeling and behavior under the traffic congestion situation, besides just to improve transportation capacity or planning. As known from prior studies, traffic congestions may affect people¡¯s travel related decision and behavior, travelers¡¯ attitudes and preference will make people feel and act differently under the same situation. A study was conducted to investigate the impact of traffic congestion on travelers and their reactions to congestion, which is supported by National Natural Science Foundation of China. A survey was carried out to collect traveler¡¯s attitudes and travel-related behavior under the congestion situation. This paper presents the early results based on the survey data relevant to estimate travelers¡¯ feeling about congestion and their reaction to congestion. A factor analysis was used to obtain traffic congestion-related attitude factors. Then a cluster analysis was implemented to divide the users into different segments based on their attitudinal variables. To our knowledge, it is a novelty research point which is based on traveler¡¯s attitude and behavior in transportation research area in China, and may provide more information to help Chinese government or other transportation organizations better understand travelers, especially under the situation of traffic congestions.

Authors
     Ye, Liang , Tongji University, China
     Hui, Ying , Tongji University, China
     Dongyuan, Yang , Tongji University, China