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TRB 89th Annual Meeting (January 10-14, 2010)
Event Number:284
Event Title:Innovations in Transportation on Public Lands
Event Date:Jan 11 2010 10:15AM- 12:00PM
Event Location:Hilton, International West
Event Description:
Event Agenda:Participants will explore innovations in public-land transportation, specifically eco-friendly options, safety improvements, and how consumer/visitor preferences and needs are being taken into consideration and even met.

Green Transportation for Tourism: Assessing Demand for Eco-labels (10-3290)
    
Transportation for tourism is a major contributor of environmental pollutants, providing an opportunity to examine new mechanisms to motivate behavioral responses. Eco-labels have become increasing popular as a way to inform consumers about purchasing decisions, while utilizing market forces to initiate environmental responsibility among competing firms. Tourism, as the largest global industry, presents great potential for eco-labels to reduce the environmental impacts of travel. In 2009, the Green Coach Certification, an eco-label, was introduced to the motorcoach industry. This certification program is currently at the beginning of an 18-month pilot phase. Tour operators are an important potential consumer of Green Coach Certified motorcoach services. To better understand the attitudes and behaviors of tour companies in regard to environmental responsibility and eco-labels, a survey was administered to tour operators across North America. Survey results demonstrate tour operator interest in an eco-label for the transportation and tourism industry; however cost may temper this interest

Authors
     Anderson, Laura , University of Vermont


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